Run your business
your way.
RedHorse is a fully customizable CRM and business management platform, built for companies who’ve outgrown generic software.
20+ years
building CRM software
100%
customizable to your business
AI Assistant
built in intelligence
Software that adapts to your business.
Here’s what makes RedHorse different from off-the-shelf CRMs.
01
Turn off what you don’t need
RedHorse ships with calendaring, marketing campaigns, quoting, support tickets, billing, and more. Switch off anything your team doesn’t use.
02
Add your own fields
Create as many custom fields as you need. Capture the data your business actually collects, without double entry.
03
Built on SQL Server
RedHorse runs on Microsoft .NET, Windows Server, and SQL Server, not a browser tab, for a stable and secure foundation.
04
Open to your developers
Because it’s built on standard SQL Server, your team or ours can write queries and integrations directly against the database.
05
Speaks your language
Rename any field, screen, or term to match how your business already talks: invoices or sales tickets, sales calls or site visits.
06
Connects to what you use
RedHorse integrates with Outlook, Gmail, QuickBooks, and Constant Contact, and makes it easy to import data from almost anywhere else.
Connects with what you already use
Outlook
Gmail
QuickBooks
Mailgun
RedHorse AI
RedHorse has AI built in, not bolted on.
RedHorse AI works inside the same database and screens your team already uses, so it can draft, sort, and answer using your real data.
More about RedHorse AI →
AI email drafting
Draft replies to customer emails using the context already in RedHorse.
AI email triage
Automatically sorts incoming mail into the right folders.
Ask AI
Ask questions in plain English and get answers pulled from your own RedHorse data.
Two products. Pick what your business needs.
Both are fully customizable. The difference is scope.
RedHorse CRM
Manage every customer relationship in one place.
✓ Contact & account management
✓ Group calendaring and activities
✓ Marketing campaign management
✓ Custom surveys and reporting
Learn about CRM →
RedHorse Business Manager
Everything in CRM, plus the rest of your business.
✓ Everything in RedHorse CRM
✓ Quoting and billing
✓ Support ticket management
✓ Workflow management & accounting integration
RedHorse Business Manager →
“My initial view of RedHorse was that it was an extremely well-designed, strong, powerful database. The heart of a CRM system is the database, and RedHorse’s database has been excellent!”
Larry Huffman, ManchesterFinancial.com
“When I first found RedHorse, I thought, “Wow, this could save so much money and time!” That’s why when I started my own company it was the first investment we made. We had RedHorse set up before we even had desks!”
Chris Hayes, NorthStar Home Technologies
News & what’s next
VERSION 11.0 RELEASED
— Email writing AI assistant
— Faster performance throughout RedHorse
— Formatted text in scheduling and activities
— New report formatting options
COMING IN 2026
— AI email triage sorts your inbox automatically
— In-app RedHorse AI help, ask questions in plain English